Social Media Redux

Vik recently sent me a link to this story about Zero Trash Laguna, a successful nonprofit that formed as an online grassroots movement. Utilizing social media sites like blogs, Facebook, and Twitter, the organization has connected citizens from the Laguna Beach, who have moblized to make a difference offline, in the real world. This connection between online media and social action is an essential ingredient of People's Parking Lot's success.