Friday, August 20, 2010

McDonald's Follow-up

Just realized I have yet to receive a response from the ad agency responsible for those McDonald's local food ads, so I just sent this message off:

Ms. Yamaguchi and Ms. Madison,

I have yet to receive a response from my previous message (forwarded below) and thought I would write again in case it got lost in the daily shuffle. As you may know, earlier this week the Seattle City Council passed changes to the urban agriculture code, making it possible for groups involved in local production to grow and sell their crops.

Urban Farm Hub has a good summary here:

Since both McDonald's and OMD/DDB appear to have an interest in local food production, it seems that this would be the perfect time to come out to one of Alleycat Acres' sites and take a look around. Sean, the founder, is very excited about the opportunity to show you both what is happening at the grassroots level.

Hope to hear back from you soon,

Again, I invite you to send your own messages as well. Here is contact info for the three ladies that appear to be spearheading this advertising campaign.

Laurel Yamaguch (DDB ad agency) Laurel.Yamaguchi (at) sea.ddb (dot) com
Paisley Madison (McDonald's, local) paisley.madison (at) (dot) com
Tara Abrams-Levine (OMD, marketing firm) tara.abrams-levine (at) omd (dot) com

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