Tuesday, May 18, 2010

Cap to the Hill + Jansport

Of course everyone has their own opinion about Cap to the Hill and Jansport's joint venture -- the 500 Pine party, on the latter's dime and facilitated by Capitol Hill ad agency Creature -- but regardless of how you feel about, say, 'keeping it real', I'd say this video is pretty well done. And I understand making concessions to make things happen: for instance, we get permission from the owners of the lot to hold events there and pay for insurance; these folks agreed to walk around with backpacks on in exchange for $10,000 of party-organizing money. What would I have done in their situation? I'm not sure.

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